As consumers leave comments, the star rating that is given is considered to be the last word on their experience. While there are people rejoicing the 5 stars and other hating the 1 star reviews, the 2, 3, and 4 star reviews tend to be neglected. Still, these reviews may be highly useful for the businesses, customers and the general reviews’ environment. Here’s why:

• The Reality Check for Businesses

The Public Review is an extraordinary creation that offers Business Reviews as a mirror and lauds the quality of products and services delivered in the market. I agree with you about the fact that 2, 3, and 4-star reviews give a diverse view that can sometimes be even more helpful than a 5-star review. These ratings mostly focus on the opportunities which are available for improvement, at the same time noting the strengths of the business. For example, the 3-star customer review could read as the customer service was amazing, but the product wasn’t perfect. Such kind of feedbacks are very useful to businesses that have the agenda of perfecting their services.

• Credibility as Far as the Consumers Are Concerned

As seen to the consumers, Website Reviews and Service Reviews that are mix of star ratings can provide a more realistic feel. When there are only 5-star reviews, it looks fake, when there are mixed of 2, 3 and 4 stars say the participants. That mid-level of ratings benefits prospective customers to make such decisions being provide with better expectation of what the given business is going to offer.

• Constructing criticism: An analysis of a blogging platform

In places like Public Review Customer Reviews in the 2 to 4 star range are some time filled constructive criticism. Such reviews are usually posted by customers who bother to give their overall experience citing what they liked and what they did not like. It gives detailed report of what was effective and what was not enabling business to tackle certain matters and in the process enhance the services or product being delivered.

• The Effect on the Business Organization’s Development

Of course, people tend to trust 5 star reviews to set credibility but the 2, 3 and 4 star reviews can help for the long run in the business. They can make patterns of the opinion of the services that need to be addressed for instance if certain issues are repeatedly expressed or if customers expect more of a certain service. This way businesses can in effect translate a 3 star rated review into a 5 star perceived experience by addressing the ‘complaints’ posed in such reviews.

• Conclusion

The great challenge with Business Reviews is that one can easily get tempted to go to the extremes while in real sense it’s the mid that’s valuable. 3 and 4 stars give the honest, professional and practical opinion which is beneficial not just for the company and buyer. Including such reviews in your Public Review approach contributes to the genuineness of the feedback while at the same time make constructive alterations that help in the growth of your business in the future.